Contractor marketing takes many forms. There is the old guard among contractors who swear on a hand shake or word of mouth referrals. Even these “old school” types embrace traditional print channels such as running ads in the local penny saver or newspaper from time to time. Remember flyers? They are still a great staple of marketing for their low input cost and effectiveness. When it comes to flyer distribution, local contractors need only design a basic flyer on card stock or paper and drop or mail the flyers to prospects in their neighborhood. And let’s not forget the internet.



The web is seeing its share of contractors publishing their own websites, as well as lots of promising lead generation portals such as servicemagic.com, contractors.com, mylocalcontracting.com and others. A contractor wanting to explore digital marketing channels need only turn to the major search engines such as Google, Yahoo, or Bing, set up a pay per click campaign and literally bring searching residential or commercial customers right to their site’s contact form.



Contractor marketing experts recommend a steady mix of all channels and ample budgets to keep a healthy job pipeline. “The money is in the marketing” quotes one such associate of a popular contractor marketing firm. According to this expert, “with as little as $10-$100 per month, contractors can do a lot of damage” in terms of marketing their firms.

Posted by : Mylocal Contracting
@ Feb 25, 2011