The cafe industry may well be one of the most competitive in the UK.

No matter where they are in the UK, most Brits don't have to walk far to get their hands on a cup of coffee. In fact, they probably won't have to walk much further to spot an alternative to the one they first find.

Those setting up a cafe in the UK are likely to be surrounded by competitors, which means the importance of giving a stunning first impression is heightened. If customers don't like the look of a cafe they will most likely head down the road for their caffeine fix instead.

This article presents cafe owners with five ideas for creating a brilliant first impression and keeping customers in the door.

1. Comfortable furniture

Cafes are not fast-food restaurants. Customers expect to be comfortable when enjoying their beverage, so it is imperative to for cafe owners invest in high-quality furniture. Whether it's in the form of folding chairs, armchairs or leather sofas, a comfortable seat is a must for those entering a coffee shop.

2. Relaxing atmosphere

Customers might accept small kids running amuck as an inevitability in some fast food outlets, but this is not the case with a cafe. Cafes have long been known as great locations to sit and have a chat without disruption, so ensure that yours is big enough to not appear crowded. Kids are kept under control.

3. Wi-Fi

Wi-fi is now expected as standard by the majority of cafe-lovers. Invest in Wi-Fi for your customers and make it immediately obvious that you have done so with a sticker or notice by the front door.

4. No queues

Many of those who want a coffee to take away are busy people who aren't willing to stand and wait for too long. Ensure that your cafe is well-staffed at peak times to avoid missing out on any business.

5. Irresistible aroma

Many customers are attracted to cafes by the beautiful aroma of coffee wafting to the outdoors. This aroma can deter customers from looking for their caffeine fix elsewhere so be sure to place the coffee making area by the front door.

By using these tactics, cafe owners are more likely to benefit from what is becoming an increasingly coffee-obsessed nation.

Posted by : HomeImprovement
@ Dec 20, 2011